An interesting article from the UK. Puts a different perspective on our own "Wine for Dinner" wars.
by Victoria Moore
The Guardian
Thursday, April 5, 2007
There are furrowed foreheads among the bargain hunters in Tesco at Earl's Court, west London. It's a rainy Saturday afternoon and I am skulking - strictly for research purposes, I promise - observing how shoppers choose their drink. A man in his early 30s picks up a bottle of red bordeaux. Then he puts it back again. Then he picks it up. Goodness, this is an agonising business. Five minutes later, still undecided, he has involved a stranger, a well-heeled middle-aged woman, in the debate. The dilemma is this: the bottle in question looks classy, but is the fact that it is on sale at half price, reduced from £9.99 to £4.99, also a good thing? Or a con, a too-good-for-there-not-to-be-a-catch kind of thing? In the end, both decide that there must be some benefit to the offer, and go with it.
For more, see
http://lifeandhealth.guardian.co.uk/drink/story/0,,2050524,00.html