a MetroIBA partner event...
Event title: Green Lights & Red Flags – Rules of the Road for Advertisers
Sponsors: The Federal Trade Commission and the Better Business Bureau
Date: Thursday, April 24, 2008
Time: Registration begins at 8:00am – Adjourn at 3:00pm
Cost: $130 ($100 for BBB members)
Location:
The Metropolitan Ballroom & Clubroom
5418 Wayzata Boulevard
Golden Valley, MN 55416
(breakfast, break and lunch provided by D’Amico catering)
Who should come: business owners, advertising and marketing executives, attorneys, and anyone who disseminates or creates ads
To Register: Contact Tony Smith at 651-695-2491 or tsmith@thefirstbbb.org or go to our website for details: www.thefirstbbb.org
Highlights: With keynote speaker, MN Attorney General Lori Swanson, this workshop features panel presentations by a roster of national experts including presenters from the FTC, US Postal Inspectors office, the MN AG’s office, advertising law attorneys, ad law professors and key advertising practitioners.
Partners: Metropolitan Independent Business Association; Advertising Federation of Minnesota; Greater Metropolitan Auto Dealers Association; Minnesota Automobile Dealers Association; Sales and Marketing Executives Association; Minneapolis Chamber of Commerce; American Association of Advertising Agencies; University of Minnesota-MN Journalism Center; The Department of Ethics and Business Law, Opus College of Business, University of St. Thomas.
We are currently in the process of requesting approval from the MN Bar Association approval to have this offered for credit.
Purpose of Event:
- To provide a comprehensive ad law overview training program for business owners, attorneys, and marketing executives
- To explain recent changes in ad law
- To promote legal and ethical advertising practices
- To bring a unique offering of national experts to our local market who will provide a high caliber of educational content
Topics will include:
- Basics of FTC Law; Complying with MN State Consumer Protection Laws
- Advice on complying with the CAN-SPAM Act, the Telemarketing Sales Rule; how to advertise rebates and free offers
- Data Security, Consumer Privacy
- Checklists to use before rolling out a new ad campaign
- When to use self-regulation or litigation when addressing problems with competitor advertising