Today's Star Tribune includes an article explaining how the big book chains use their size to sell a hot new book - in this case the new Harry Potter title - at prices lower than independent stores can even get from the publisher. MetroIBA members are profiled on their approach to the big day for Harry Potter fans.
A sampling of Twin Cities independents found that they bought their copies of "Harry Potter and the Deathly Hallows" for 40 to 46 percent less than the $34.99 list price, depending on whether they ordered from a wholesaler or from the publisher, Scholastic Corp.
But with Amazon.com offering the book at a 49 percent discount, and Borders and Barnes & Noble at 40 percent off, smaller stores have to strike a balance between turning a profit and staying competitive.
Comments from Magers & Quinn:
"It's definitely not a big moneymaker," said Mary Magers, part owner of Magers & Quinn Booksellers on Hennepin Avenue in Minneapolis. "[But] you can't not carry the book."
Wild Rumpus, an "unconventional" children's bookstore in Minneapolis, and Common Good Books will begin selling the books at the more conventional hours of 9 and 10 a.m., respectively.
Wild Rumpus customers will find another Potter stealing some of Harry's limelight on Saturday: Beatrix Potter.
The store will host a maypole dance and full English breakfast, complete with scones and clotted cream, to celebrate the author of Peter Rabbit (although the 9 a.m. opening is an hour early for those who want to get their hands on "the other Potter book").
"We're trying to tie in with [Harry Potter] and yet do something completely different," said Collette Morgan, the shop's co-founder.
The Red Balloon, a children's bookstore in St. Paul, will be open at midnight for the first time ever, in honor of "The Deathly Hallows."Abiding by the list of the rules ... was challenging," said store manager Marnie Johnson. "[But] it's very satisfying to see children and families and the public so excited over a book."